Evaluation and analysis of mission statments Essay

Evaluation and analysis of mission statments - Essay Example The industry chosen happens to be hospitality; luxury hotels to be more specific. The three companies chosen are Burj Al Arab, Al Qasr and Shangri-La Hotel (Kotler, 2001). Mission Statement Burj Al Arab To be the most deluxe hotel in the world, with a team of dedicated to provide outstanding personalized services, surpassing expectations of the guests by providing the ultimate Arabian hospitality experience. Al Qasr Can do attitude towards all its guests Shangri-La Hotel To delight the guests every time by developing an engaging experience straight from the heart. Comparison Although there are certain differences in all the three mission statements mentioned above, there is one common factor among all of them. All the three companies have put the customers as the main focal point of the mission statement. Hence while considering the part: for whom exactly the company does it; there are lots of similarities. While considering the fact what the company does; it can be seen the mission statement of Burj Al Arab is the most clear and concise. Also while considering the fact of how a company does it; Burj Al Arab would be ahead of the other three as the hotel has mentioned about providing personalized experience through dedicated and experienced team. Evaluation and Critique The mission statements have been analyzed based on the clarity, scope and consistency. It has also been checked whether it has been able to answer all the three questions discussed before in a clear and concise fashion. The mission statement of Burj Al Arab is very much clear. It talks about the target market segment clearly, about the services to be offered and also about the way the services would be delivered to the customers. One of the most interesting things about the mission statement has been the fact that it mentions about the â€Å"Arabian Experience†; i.e. the organizations looks to introduce the guests to the native cultural heritage. The only criticism could be that the missi on statement is a bit too long. But overall, a part of the small issue regarding the length, the statement is very much clear, concise and reflects the values and objectives of the company (Czinzota, Ronkainen, Moffett, Marinova & Marinov, 2009) Although just like Burj Al Arab, Al-Qasr is also a very famous hotel; but unlike Burj Al Arab, the later does not have a clear business statement. Although the company talks about ht target market segment, but it does not talk about the way the company looks to provide the services. Hence it is to be said that there is a lot of room for improvement at least in the case of mission statement of Al-Qasr. The mission statement of Shangri-La Hotel is quite good. It is clear and concise. It has put the customers or the guests at the heart of the statement and also it talks about providing services straight from the heart; this would helps the company to develop an emotional relationship with the customers. However, it is believed that there is roo m for improvement when it comes to describing the way the services would be delivered to the customers. what a company does how does the company do it for whom exactly the company does it Burj Al Arab 5 5 5 Al Qasr 1 1 3 Shangri-La Hotel 4 4 4 Mission Statement of the proposed company The name of the company has been chosen as Arabian Nights. The reasons for such a choice is simply due to the fact that; Arabian night’

Scepticism around the two articals of Drs Woo Hwang and Shin Moon Essay

Scepticism around the two articals of Drs Woo Hwang and Shin Moon about stem cell - Essay Example This raised further problems concerning human cloning, as the embryos created would contain the same genetic material as the host, creating a clone. As the scientific and ethical debate continued, extensive research was still being made, leading to the breakthrough, and later discredited research of Woo Hwang and Shin Moon. In two papers, entitled "Evidence of a Pluripotent Human Embryonic Stem Cell Line Derived from a Cloned Blastocyst" published in the journal Science on 12 March, 2004 and "Patient-Specific Embryonic Stem Cells Derived from Human SCNT Blastocysts" published in Science on 17 June, 2005, Woo Hwang and Shin Moon as primary researchers claimed that they managed to create human embryonic stem cells from a cloned embryo. ... Theoretically, as the researchers state, the cytoplasm of the oocyte would deactivate certain genes concerned with somatic functions and would activate the embryonic genes located within the nucleus concerned with proliferation and differentiation. They continue to explain one of the basic principles in stem cell research, as the inner cell mass is removed from the blastocyst, forming a specific stem cell line, that will be used either for research to or to treat a wide spectra of diseases like type I diabetes, osteoarthritis, Parkinson's disease, burn injuries as well as a variety of cardiovascular diseases, and possibly most important of all, an effective and safe transplantation and replacement therapy, as rejection would be non-existent by the host who has the same genetic material as the imported cells (Hwang et al, 2004). Before beginning the experiments, the researchers asked and received an approval to perform the experiments by the Institutional Review Board on Human Subject s Research and Ethics Committees from Hanyang University Hospital in Seoul, South Korea. In the experiment, they used metaphase II 242 oocytes taken from consented volunteers, and after the oocyte DNA, the scientists performed a test by imaging the cells after using a fluorescent dye in order to determine that the DNA was removed from the oocytes before performing SCNT. It should also be mentioned that at the time when the experiments were performed, an effective SCNT protocol for use on human oocytes did not exist, so the researchers had to modify several step of the procedure, including reprogramming time, or the amount of time necessary for the