The Ethical Framework Of Accounting - 897 Words

Businesses, investors, creditors rely on accounting ethics. The accounting profession requires honesty, consistency with industry standards, and compliance with laws and regulations. The ethics increase the responsibility and integrity of accounting professionals, and public trust. The ethical requirements influence the management behavior and decision-making. The financial scandal of Enron and Arthur Anderson demonstrates the failure of fundamental ethical framework, such as off-balance sheet transactions, misrepresentation of financial statements, inaccurate disclosure, manipulations with earnings, etc. The confronted accounting profession and concern for ethics in businesses forced regulators to revise the conceptual framework of accounting processes. This study aims to understand what effect has an ethical framework in accounting. In particular, we examine the influence of ethics on earnings management, financial reporting, and external accounting. Today, the commercial environment reveals the unethical behavior of management and accountants through the manipulation of accounting records to boost the company’s stock price, falsified financial statements to mislead investors, failure of auditors to correct errors and omissions due to client’s pressure and personal material interests. The study is important because it examines the role of ethics in accounting. The research on identified problems is necessary due to vagueness of ethics concepts and its difficulty toShow MoreRelatedA Sound Financial Reporting System, Supported by High Quality Accounting Standards and Backed by a Solid Regulatory, Governance and Ethical Framework, Is a Pre-Requisite for Economic Development.2064 Words   |  9 Pagesâ€Å"A sound financial reporting system, supported by high quality accounting standards and backed by a solid regulatory, governance and ethical framework, is a pre-requisite for economic development†. Accounting has been around since the beginning of civilization and played an important role in the development of cities, trade and the concepts of wealth. Nowadays, business is very complex and therefore there is an increased need for providing accurate and reliable financial information. MoreoverRead MoreThe Effect Of Professional Ethics788 Words   |  4 PagesEthics in U.S. Accounting Businesses, investors, creditors rely on accounting ethics. The accounting profession requires honesty, consistency with industry standards, and compliance with laws and regulations. The ethics increase the responsibility and integrity of accounting professionals, and public trust. Ethical requirements influence the management behavior and decision-making. The financial scandal of Enron and Arthur Anderson demonstrates the failure of fundamental ethical framework such as off-balanceRead MoreEthics and Conceptual Framework Paper1333 Words   |  6 PagesEthics and Conceptual Framework Paper Conceptual Framework There are two major philosophies in accounting consisting of a principles-based system for accounting and a rules-based system for accounting. The following discussion will speak about these two philosophies and will define one as being a best fit for encompassing the role of ethics and the conceptual framework. The conceptual framework was established by the Financial Accounting Standards Board (FASB) and is used to help define the boundariesRead MoreManagement Accounting : Code Of Ethics1588 Words   |  7 Pagesprofessional service organization such as a law firm or an accounting firm, a manufacturing company such as Chrysler, Toyota, Apple or Microsoft, or a retail company such as Walmart or Target. Within each type of organization lie various types of services that are governed or controlled by a specific set of standards and code of ethics. Each set of standards and code of ethics is designed by a specific governing body. Management accounting is one such branch of service that is regulated by the InstituteRead MoreTriple Bottom Line Accounting Concept And Framework1098 Words   |  5 PagesTriple Bottom Line Accounting By: Emma Juskovic The Triple Bottom Line (TBL) accounting concept and framework was first created by John Elkington in the mid 1990’s, and has since changed the way for-profit, non-profit and government agencies measure the sustainability of their initiatives and company. The TBL framework is flexible and can be adopted and molded based on the specific needs of an organization. The framework is comprised of three parts, which are: social (People), environmental (Planet)Read MoreEthical Issues Faced by the Accountancy Profession Essay1747 Words   |  7 Pagesthreat when clients and employees are exposed to the risk of fraud when accounting ethics are not adhered to. Codes of ethics are adopted to ensure the reliability, comparability and integrity of financial statements. Ethical standards exist to safeguard the fundamental principles of accountancy and recognize threats to these principles so judgement can be made to resolve ethical dilemmas. However an accountant frequently faces ethical iss ues due to their work and not always stays vigilant to the manipulatingRead MoreUnethical Business Practices Of Multinational Companies1512 Words   |  7 PagesWhile the convergence of accounting standards remains a challenge, so has a set of ethical standards. The need for a global set of standards has become paramount over the last decade. Through my extensive review and research of literature, there appears to be an ongoing need for convergence. The study concludes that through cooperative efforts, between governing bodies such as AICPA and IFAC, we are on the right track in terms of acceptability. â€Æ' Global Set of Accounting Standards The need forRead MoreEthics And The Auditing Culture : Rethinking The Foundation Of Accounting And Auditing974 Words   |  4 PagesRethinking the Foundation of Accounting and Auditing. The key of the abstract is to demonstrate how traditional ethical settings led to unethical behavior and financial scandals of Enron, WorldCom, and Arthur Anderson (p. 271). The authors emphasize the role of the AICPA Code of Conduct and ethical perspectives for accountants and auditors. Introduction. The authors study profiles of firms that included the accounting fraud. The main objective of the research is to improve the ethical conduct for accountantsRead MoreThe Key Causes For Tax Evasion1587 Words   |  7 Pageswith a platform that enables the execution of immoral activities. Completely understanding this aspect will require information on how profits link to the conceptual framework and how this link has been, and is still being exploited by companies through a technique known as creative accounting. Through the use of creative accounting, companies can manipulate the image of the company that exists in the mind of stakeholders, and thus lead to immorality. The immorality of businesses can be shown inRead MoreEthics Code Of Professional Ethics980 Words   |  4 Pagesarticle reviewed was Possible Ethical Issues and Their Impact on The Firm: Perceptions Held by Public Accountants. The abstract demonstrates the importance of AICPA’ â€Å"Code of Professional Ethics† and its components, and the influence of management perceptions on firms’ ethical environment (p. 919). Introduction. The authors study business ethics, compliance with ethics code, ethical issues, and ethical behavior of company management. The researchers concern with ethical believes of company employees

Analysis Of Destruction After All Is A Form Of Creation

Leah Thaheld Lit Term Essay Irony: A contradiction or incongruity between appearance or expectation and reality. Text: â€Å"destruction after all is a form of creation† Theme: Children are a product of their own environment. During this part in the short story, Trevor, also known as T., has suggested to the boys of the Wormsley Common Gang to destroy an old man’s home while he is out of town. The boys begin destroying Mr. Thomas, also known as Old Misery’s, house. The kitchen is in shambles, the dining room is stripped, and the floors everywhere are demolished. The author presents us with the idea that â€Å"destruction after all is a form of creation.† As the boys tear apart Old Misery’s house they create something new and beautiful in their own minds. They may look like they are destroying things but many times throughout the story the authors refers to them as creators, builders and carpenters. He does not see them as just miscreants, but as children who are creating something along the way. The boys of The Wormsley Common Gang have grown up in harsh conditions and violence. Surrounded by war and bombs, it is not surprising the way they act out. They are a product of their environment and have lost their innocence in having to grow up with such circumstances. The author sets the story in this kind of violent setting to reflect the destruction and desolation. This kind of setting surrounds the characters. The gang meets up in a â€Å"impromptu park, the site of the lastShow MoreRelatedFrankenstein, by Mary Shelley1078 Words   |  5 PagesDuring the period of time when Shelley was writing this piece, she would’ve been exposed to the consequential factors of the Industrial Revolution in England. Modernization was resulting in the destruction of the natural world the Romantics favoured so heavily. These allusions suggesting the environmental destruction in Shelley’s Frankenstein is represented most thoroughly using: the thematic importance of stretching sci ence’s boundaries, the passionate representations of the sublime, and the direct associationRead MoreGreek Mythology : The Creation1373 Words   |  6 PagesGreek Mythology - The Creation: In the beginning of time there was nothing but darkness and chaos but then miraculously a being emerged from the empty void called Erebus and night. All was dark, empty and silent until love was born bringing order with it, light was born along with Gaea, the earth from love. Gaea alone gave birth to Uranus, the sky, and he became her husband surrounding her on all sides. Together they created twelve Titans, three cyclops s and three Hecatonchires (hundred-handedRead MoreFrankenstein : Emotionally Bound By Mary Shelley1745 Words   |  7 PagesFrankenstein: Emotionally Bound The creation of life is an extraordinary event which humanity usually attributes to the work of a higher being. Because of this common belief, Mary Shelley’s: Frankenstein: The Modern Prometheus often triggers mixed feelings when human Victor Frankenstein experiments and creates the creature known as Frankenstein or Frankenstein’s monster. While it cannot be denied that this accomplishment is impressive, Victor’s right to form life, being a mortal himself, oftenRead MoreEssay on Wetland Restoration1200 Words   |  5 Pageswet areas), and Hydric soil (mucky and peat-based soil). The continual destruction of these valuable lands is due mainly to farmers, oil and mining interests, and development groups (Russel, p.36). It is estimated that 30-40% of the original wetlands in the United States have been lost, and about 300-400,000 acres are destroyed each year (Hollis, p. 36). Recent concern has led to an increase in wetland restoration and creation to reduce th e impacts of activities in or near wetlands, compensate forRead MoreEssay on Analysis of Lord of the Flies by William Golding1475 Words   |  6 PagesAnalysis of Lord of the Flies by William Golding William Golding’s Lord of the Flies is a sordid tale about a group of kids who are stranded on a deserted island after their plane crashes. The story is set during the Atomic War and plenty of references are made to the fact. However, the real key to the story lies in the role of Beelzebub, Lord of the Flies. Beelzebub has a central role in the story as he represents the Beast, or evil, that dwells within all humans. The Beast cannot be hunted andRead MoreElements of Genocide: Collective Behaviour and Acting Crowd Essay1307 Words   |  6 Pagesparty brought forward the massacre of millions. After the war, in 1943 Raphael Lemkin, a Jewish-Polish lawyer, created the term genocide to describe the mass extermination of various groups. He combined Latin word â€Å"genos† (race or tribe) with another Latin term â€Å"cide† (to kill). After the holocaust, Dr. Lemkin fought for the recognition of genocide under international law. Thanks to his efforts, the UN Convent ion of Genocide was created. (Analysis: Defining Genocide 2) Today, genocide is seen asRead MoreVictor Frankenstein Isolation Essay1251 Words   |  6 PagesUltimately, Dr. Victor Frankenstein is responsible for the creatures acts of destruction due to the certitude the creature came into existence in the mindset of a child or newborn. In the 1818 novel by Mary Shelley, the themes of monstrosity and isolation are apparent with the relationship between Victor Frankenstein and his monster. Dr. Frankenstein fled at the sight of his horrific, figurative son, abandoned him and never taught him how to deal with actions and consequences as a parent should.Read MoreThe Masque Of The Red Death1592 Words   |  7 Pages As long as history has been recorded of mankind, man has fought relentlessly for power. This â€Å"power† can come in many different forms: power through knowledge, power of survival, power over one’s fellow men, and even power over the forces of nature. One such example of a power that man has long sought to uncover is the secret to manipulating time and achieving immortality. In the 19th century, Edgar Allan Poe made an excellent example of this struggle in his short story â€Å"The Masque of the Red Death†Read MoreEssay about How Can We Avoid Asteroids?1363 Words   |  6 Pagesacting on and upon us all the time. One fundamental force is gravity. Gravity (also known as gravitational force) is the force of attraction. Every object in the world that has mass exerts a pull-otherwise known as force, on other mass [Forces of Attraction.]. Gravitational pull increases and decreases depending on the amount of mass, and how close objects are. [Weight, Mass and Gravit y.] [See Fig 1.]. In this way, gravity has played a large part in contributing to the creation and development ofRead MoreIllegal Logging in the Philippines1618 Words   |  7 Pagesthat human species is born unto trouble. On all sides of the world, we see violence, poverty, graft and corruption, pollution, deforestation, overpopulation, and so on, endlessly. We wonder what brought the world and the humankind into this deplorable condition. This prompted me to write this paper on one of the crucial environmental problem that we are facing: illegal logging. Forests in the tropics have a rich biodiversity. More than fifty percent of all the plants and animals in the world are to

IBA Final Paper Group Free Essays

In this simulation, we were tasked with successfully launch info Alleles in new markets over the next 7-10 years, effectively expanding the Alistair Brand into Latin America. Alistair Brands is doing well in its traditional markets of Western Europe, North America, and Australia, but the markets IR those countries are mature with lots of competition. Latin America is a region that provides great potential and a variety of trade enhancement actions have been struck in recent years. We will write a custom essay sample on IBA Final Paper Group or any similar topic only for you Order Now NONFAT for example, reduced the trade barriers between the United States, Mexico, and Canada. This allows for establishing production in Mexico to take advantage of low labor costs and seamless access to the U. S. And Canadian markets. The MERCURY agreement also provides similar ease of access among the South American countries of Argentina, Brazil, Paraguay, and Uruguay. These factors combined make Latin America a ripe market for Alistair Brands to enter. Initially, we entered the Mexican market and created five SKU that covered all four benefits to test the market for each type of benefit, as well as wanting to implement SKU that none of our competition was using, such as economy gel. Our primary target markets were families with kids focused on economy, and younger focused on whitening. No one had tapped into the kid’s market, SC we created a SKU to fill that demand, which also created a niche in the mark hat We dominated. Our primary channels Were the traditional and hyper- market, with a small section focused in web. The traditional channel had the largest number of outlets; thus, we allocated 25 sales people to that channel and it generated 12. 1 % of our sales. Hypermarket had only one competitor and had the most growth potential, while the web had no real competition. We positioned ourselves in regards to pricing towards the lower spectrum with a 5% allowance. We set our MSP at double our production cost, still maintaining an economy price by being priced lower than our competitors. Striving to get our name out there in the initial period, we also spent SSL 50 million in promotion and $76 million in advertising and our ad campaigns focused on highlighting two of our SKU (younger/white and families/ economy). Over the course of the simulation we entered three more Latin American countries (Brazil, Argentina, and Chile), built a plant in Brazil, left the traditional channel and entered the wholesale channel, changed SKU and pricing, discontinued and created new ads in all countries, tried to make our products standard in each country, exited a country that was not performing ell, and added new products to our existing product lines. After implementing and tweaking our marketing plan each year in the simulation, we ended the simulation with a BEE of 76. We saw a 6. % growth in unit sale 18. 3% growth in manufacturer sales, 29. 7% growth in gross margin, and 60. 3% growth in net contribution. We finished in fifth place with a cumulative net contribution of $400. 6 million. In the following few pages, we will demonstrate what our marketing plan was and how we implemented it in each year Of the simulation from beginning to end to effectively demonstrate owe our decision criteria led us to the position that we ended in. Situation Analysis Throughout the study, the opportunities and threats varied among the 1 0 decision making periods. However, threats were mostly, actively controlled by a third party stimulator, while the opportunities describe our reaction to openings in the market for potential revenue. For example, a population product benefit without a SKIS to squelch the market need provided a clear opportunity for a new SKU with an updated promotional budget and campaign. The opportunities listed below detail the groups research for opportunities as well as the active response. After a forced entry in the Mexico market, one of the first opportunities was the cheap tariff and shipping costs from the US to Mexico. With a 0. % tariff, as a percent of CIFS and a shipping cost of approximately two cents per unit, entry into the market provided a strong base to grow our brand. There were also free trade agreements between the US and Mexico, making distribution, cost effective and permittivity seamless. With Brazil economic boom, it was impossible to ignore the specific opportunities in this market. With a surge in population, there began to arise product benefits that were not being met by competing products. Therefore, Alleles responded by implementing a SKIS that filled the family/healthy/ economy and size gap, as well as the kids market. With space in the hypermarket and web. The Alleles group capitalized on these channels and spiked the promotional budget to raise product awareness and our resulting As the success in Brazil continued, Alleles constructed a second plant in period 3 that would offset the high shipping costs to the later entered, Argentinean an Chilean, markets, combined with a free trade agreement. Further, entry into the Brazilian, Argentinean and Chilean market was titivated by low transportation costs and tariffs. However shipping costs, from the home plant, did not prove a lucrative. With an opportunities analysis, a weakness analysis must follow. Because Alleles was on a first mover into the South American toothpaste market, the company missed out on many of the advantages awarded to competitors, such as the ability to set standards concerning product expectation, the bill ¶y’ to educate the public about the product, and capitalize on unused distributors and suppliers. However, these weaknesses also provided an opportunity for Alleles to responds in self-benefiting methods. First, being a late entering competitor to an already established market, much of the risk was alleviated associated with introducing existing markets to new products. There was also less of a need for an educational promotional budget. Alleles was allowed to piggyback off of the market penetration of early entry competitors. Another additive that come with entering a market post-establishment, is the ability to put pressure on existing products, forcing them to make adjustments to account increased market competitor. Some of the changes included, price reductions, increasing sales force and raising advertising expense, all efforts to attempt to solidify their, now threatened, position in the market. The Alleles response to increased opportunity was to lesson dependence on a single market by entering others. Finally, market threats perpetually interrupted the opportunity response progression for Alleles. For example, after entry into Chile, the brand began to notice a reoccurring cost that could not justify the company’s market activity. Therefore, it became necessary to pull out of Chile in period 8. Also, the highly competitive arena in Brazil and Argentina provided the need to constantly adjust product SKILL, racing, production, promotion and advertising to account for competitor success. The largest threat in the South American toothpaste market proved to reside in Venezuelan and Argentinean markets. Venezuela entered a recession walkway through the simulation, which prevented entrance from Alleles, and Argentina began to experience the impending effects of a recession, however, we had already invested too many resources to pull out of the country, so we had to adjust our skews to account for the change in shopping habits. Market Entry International market entry decisions are complicated. Most companies must rye to balance the benefits of increased control and the costs of resource commitment and risk [Country Manager]. Factors such as international experience, firm size, market knowledge, and economic attractiveness must all be taken into account. Therefore, market entry is critical to Allele’s success. Alleles is interested in entering Latin America. Due to its large population and a variety of trade enhancement actions (NONFAT, MERCURY) that have been established in recent years Latin America has great potential. Before choosing which country to enter we wanted to perform a competitive analysis and selected macro-level indicators, such as economic development, to examine. We then weighed their importance. We also examined product markets, such as market size and the number of competitors. These can be seen in the country attractiveness analysis sheet in the appendix Of this report. After weighing all of our information, Alleles decided to enter Mexico market first. Alleles chose to enter Mexico through exporting the product from our home plant. Five Kiss were chosen to test the market for each type of benefit. We also wanted to implement SKU that no other competitor was using. Finally, we chose three distribution channels. In this first market, and I being essentially a test market, Alleles was somewhat successful in establishing our name in the market. After being in Mexico for a year, we decided to use the ‘X†tearful marketing effect† to enter Brazil. Alleles chose Brazil because of its similarities to Mexico. Using a slight product adaptation, four SKU and three distribution channels were chosen for Allele’s entry into Brazil. Continuing with the â€Å"waterfall marketing effect† and utilizing straight extension, we next entered Argentina. At this time we had been established Mexico for a few years and in Brazil for one. With moderate success in previous markets, Alleles entered Argentina with the same SKU and distribution channels utilized in Brazil. We also weighed the cost and benefit of continuing to export from the home plant against the risk of building a plant locally to our markets. Indicators weighed in favor of building locally. Therefore, Alleles began building a plant in Brazil. In the fourth year of marketing in Latin America we decided not to enter a new market. We wanted to focus our time and attention on Mexico, Brazil AR Argentina, as well as the new plant. The plant also began to distribute to the Brazil and Argentina markets which lowered costs and increased profit. Year five did see a new endeavor for Alleles. We chose to enter the Chilean market further increasing our regional diversification.. The SKU and distribution channels were again a straight extension of the product. As we did in year four, years six and seven were spent focusing on our established markets. Alleles also took this time to increase capacity in our plant to accommodate the market need. Due to several issues, especially our sustained losses, Alleles exited Chill?s market. We had been in the country for three years and we continued to set in the red. Furthermore, after examining the competition, we knew it would take us years to compete as market leader and the markets in Brazil and Mexico had much greater potential. Exiting Chile was the last â€Å"market entry/exit† decision that Alleles made. We spent the new couple of years focusing on the markets that we had entered and that were doing well. Overall, by utilizing the â€Å"waterfall† approach and using the money made in one market to help fund efforts in new markets, Alleles was successful with our market entries. Manufacturing location and sourcing There were many factors to consider when our company was assessing the attractiveness of building a plant in another country. Political stability, shipping expenses, market economy, natural hazards and transportation were just a few indicators that needed to be examined. Understanding these influences enabled our company to make the right decision. Brazil is one of South America’s most stable and prosperous nations. It’s economy outweighs that of all other South American countries and Brazil is expanding its presence in world markets. Shipping costs from Brazil to it’s neighboring countries is quite cheap. According to Country Manager, hipping from Brazil to Mexico is the highest at . 040. Therefore, We would continue to ship to Mexico from our home Plant and use the Brazilian Plant to ship to Argentina (. 020) and Chile (. 020). A local plant, which Brazil would be for all but Mexico, results in fixed costs from depreciation and the per unit (variable) cost of production. Country Manager cost analysis has Brazil at the head of the pack in terms of fixed cost (1 5% cost reduction). Furthermore, building in Brazil would result in a 0% tariff in regards to Argentina and Chile. Both of these indicators pointed favorably to building in Brazil. Natural hazards are present in every country, however, it is an indicator that must be taken into account. Brazil is home to droughts in the northeast and frost in the south. These particular natural hazards aren’t very severe in terms of affecting shipping further making Brazil our top choice in Plant location. Transportation was an important factor we took into account when deciding where to build Allele’s plant. Having the means to transport/ship the product to market is essential. Brazil is home to 4,000 airports, 28,857 km of railways and 1 , 751 ,868 km of roadways and this doesn’t take into account its shipping ports. Because there are so many options for transporting goods, the cost of goods sold can be kept reasonable. Utilizing all of these indicators, it was clear that Alleles should build in Brazil. The plant’s capacity was set to the projected unit sales in Brazil for the following period because we did not want to have a large excess which would lead to avoidable loss. However, we increased our plant production capacity by 50 million units (100 million units total) after one year. This was done to meet the demand of our past sales and accommodate for our forecasted sales. We also began distributing to Argentina from our Brazil plant in effort f decreasing shipping and tariff expenses. As each period progressed we assessed the plant’s capacity and adjusted accordingly, for example, we increased our plant production capacity again by 40 million units (140 million units total) in order to accommodate our entry into Chile. Once this capacity increase was accomplished there were no changes made to the production capacity for one year because our capacity perfectly lined up with the amount of units sold in Chile, Argentina, and Brazil. However, the following year we increased production capacity by 15 million units to accommodate projected unit sales and a further 55 million units, eased on our need forecast for the next period, the year after that. With Alleles exiting Chile in year eight, we did not increase our plant capacity again. Building our plant in Brazil proved to be a success. Alleles was able to put pressure on all other competitors, especially other domestic companies. This helped drive share of mind and sales leadership in Brazil – enabling us to more effectively compete with the local and regional competitors which were two of the market leaders. Target Marketing Strategy Target marketing strategy was an important part to make Alleles achieve success when we enter and explore a new country. In target marketing strategy, we have to determine our main potential customers, try to attract attention from them, raise our target customers’ interests, convince our customers’ desires and lead our customers purchasing. Therefore, we had used MIMIC and AID (Attention, Interest, Desire, Action) model to help Alleles make a right target marketing strategy for each country that we entered. Mexico Alleles chose enter Mexico market first. Based on data provided from cross- section decision analysis in Mexico, price was customer most care about with 50. % weight and product effect was second with 27. 6%. For demographic, the families was most demographics population which was 55. 9% Of customers with 62. 2% of demand. The younger was second largest demographic population (27%) with 23. 7% of demand. See demographics with benefits, families/economy are largest market with 34. 6%pop and 36. 7% demand; younger/white are second with 6. 9% pop and 10. 2% demand. By benefits view, the economy and white are majority benefits that Mexican customers would like to buy. How to cite IBA Final Paper Group, Papers

Introduction to Marketing Launch of Straw Hat by Oxfam Shop

Question: Discuss about the Introduction to Marketingfor Launch of Straw Hat by Oxfam Shop. Answer: Introduction: Oxfam Shop is a non-profitable organization in Australia, which is continually deploying new concepts in manufacturing different products to satisfy their mission. Their mission is to help those people who face injustice for their hard labour. The Company achieve its goal through the mean of fair trade, which has several key factors. Stable product prices, fair payment to the farmers and producers and ensuring the stability in their income are the key features of the Company to save people from injustice. This report mainly covers the strategy formulation for the launch of a new product Straw Hat in the market (Shop.oxfam.org.au, 2017). Strategy Formulation Marketing Mix In the view of Philip Kotler, Marketing Mix is a bunch of handy variables that a company can adopt to control its marketing segment (Alex 2012). As per Kotler, for a successful branding of the product, striving to the four core variables of marketing is of utmost important. These four variables are Product, Promotion, Price and Place. For the marketing consultant of Oxfam Shop in Australia, there is an urgency to analyse the market properly before the launch of Straw Hat in the market (Brooks and Simkin 2012). Figure 1: Marketing Mix (Source: PAUL 2013) Product Deciding the product before its launch in the market is the first task, which a marketing consultant needs to focus on (Gordon 2012). The product, which is set for its launch in the market, is Straw Hat. Straw Hat constitutes material such as plants or synthetics. Straw Hat protects head from the heat stroke. This is also a part of fashion, which adds an extra dimension to the personality. Price Price is another very important element before a product launch in the market (Singh 2012). There are various influencing variables for the price of a product such as market appeal for the product, cost involved, price range of other competitors, government limitations etc. For Oxfam Shop, which has a mission to support people by doing justice to their hard work, it becomes necessary to put the comparatively lesser pricing for the product. Price range would be from AU$9 to AU$20, which would cover various types of Straw Hat such as Floppy, Collage, Rusty Sea and many more. Pricing range are the best than other competitors are offering for the respective category of Straw Hat. Moreover, the lesser pricing for respective categories have been made keeping in view satisfying poor people. Huge sell will generate huge income, which will help in helping the poor people. Place Place is another very important aspect of a marketing mix as the profitability of the product relies heavily on the availability of the product to the consumer (PAUL 2013). There should be chain to make product available to the target customers. The best place to launch the Straw Hat would be the hottest places in Australia such as Sydney, Canberra and many more. People are cautious about their health in hotter region. They also tend to protect them from scorching heat of Sunlight. Moreover, the types of Straw Hat such as Rusty Sea, Collage, which would be launched, are best suitable for these places. College students and common people living there would have attraction towards the offering. This would increase the probability of a high sale. Promotion Promotion is another very important element of marketing mix, which has gained a huge popularity in modern era (Gordon 2012). However, promotion does not necessarily decide the fate of a product in the market. It rather tries to catch the attention of common people towards the product. The promotion should cover a process, which is feasible with the Hat trends in the market. For the Oxfam Shop in Australia, the best way to promote the Straw Hat is making this a part of the fair trade, which has always remained their integral part. This is indeed cost saving and effective. Promoting the product online has the potential to grab more attention of masses. In fact, media is a dominating body in the modern era. With a mission to help poor people, the Oxfam Shop needs healthy revenues from their new launch. The product has the capability to grab a hold on its target customers. It would be wiser to go online, as this would catch the attention of a comparatively more people. Conclusion: Oxfam shop in Australia has dedicated their expertise to serve those poor people who face in justice for their hard work. To serve the purpose, the Company has always kept it involved in bringing innovative products that bears potential quality to capitalise on the market. This time, the Oxfam Shop is set to bring the Straw Hat in the market. They have set plans to hit their target customers with comparatively cost effective Straw Hat. The cheaper price tagging and its proper promotion has constructed ample of expectations with the offerings. References: Alex, N.J., 2012. An enquiry into selected marketing mix elements and their impact on brand equity.IUP Journal of Brand Management,9(2), p.29. Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiveness.Marketing Intelligence Planning,30(5), pp.494-514. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. PAUL, T., 2013. Mental Accounting of Mutual Fund Investors and Marketing Mix--A Study from 4CMarketing Mix Perspective.Asia Pacific Journal of Marketing Management Review__________________________________________ ISSN,2319, p.2836. Shop.oxfam.org.au. (2017). Charity Gift Shop in Australia - About Us | Oxfam Shop. [online] Available at: https://shop.oxfam.org.au/our-story [Accessed 18 Jan. 2017]. Singh, M., 2012. Marketing Mix of 4PS for Competitive Advantage.IOSR Journal of Business and Management (IOSRJBM),3(6), pp.40-45.

Promotional mix free essay sample

Introduction: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brands offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or Eight Ps to address the different nature of services. Definition: The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix. When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. We will write a custom essay sample on Promotional mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features for example, it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. 1.Product: (refers to the item actually being sold) A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. For example good will for intangible. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass-produced service is a computer operating system. The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product lines depth or by increasing the number of product lines. Marketers should consider the features and benefits you offer, your unique selling points (What makes your product/service different from everyone elses) and what potential spin-off products of services might be. Marketers should consider how to position the product, how to exploit the brand, how to exploit the companys resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies. 2.Price: (refers to the value that is put for a product/ the amount a customer pays for the product) Price is a critical part and is very important of your marketing mix as it determines the companys profit and hence, survival. Choosing the right price for your products or services will help you to maximise profits and also build strong relationships with your customers. By pricing effectively you will also avoid the serious financial consequences that can occur if you price too low (not enough profit) or too high (not enough sales). When setting a price, the marketer must be aware of the customer perceived value for the product. Your overall pricing strategy will depend on your marketing, business and lifestyle objectives. Three basic pricing strategies are: 1. market skimming pricing, 2. market penetration pricing and 3. neutral pricing. The reference value (where the consumer refers to the prices of competing products) and the differential value (the consumers view of this products attributes versus the attributes of other products) must be taken into account. 3.Place: (refers to the point of sale/ refers to providing the product at a place which is convenient for consumers to access) In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or place strategy. Whether its a retail store, online shop or on social media place refers to the channels and locations for distributing your product, related information and support services. This is how you will position your product or service in the marketplace. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. This may include any physical store (supermarket, departmental stores) as well as virtual stores (such as ebay) on the Internet. Being in the right location can be a deciding factor in whether a customer buys from you or not. To find out where your ideal customer is buying from its worth doing some market research. 4.Promotion: (this refers to all the activities undertaken to make the product or service known to the user and trade) Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. How do you promote and market your business now (or intend to)? Regardless of how good your business is, if you don’t promote it and tell people you exist, it’s unlikely you will make many sales. Compare what your competitors do for promotion, noting what does and doesn’t work for them as well as yourself. Promotion is more than selling and advertising your business. It’s about attracting the right people to use and reuse your business. There are a number of techniques to use and they can be combined in various ways to create the most cost effective strategy for your needs. This can include online, branding, public relations and advertising. The additional elements that make up your marketing strategy are- 5.People: (the employees of the organization with whom customers come into contact) Every employee in your business (if you have them) can influence the marketing of your products and services. Knowledgeable and friendly staff can contribute to creating satisfied customers, and can provide the unique selling experience that an organisation is often seeking. If an outstanding team provides a competitive advantage, then the quality of recruitment and training becomes essential to achieving your marketing objectives. Make sure you have processes and training in place to get the most out of your team. 6.Process: Process represents the buying experience the customer gets when they buy your product or service. For example, the way a fine bottle of wine is presented and served in a restaurant, the reaction of a business to a complaint or the speed of delivery in a fast food outlet. A poor process can undermine the other elements of the marketing mix. Budget airlines, for example, may offer very competitive headline prices, but if the final price is inflated by additional charges such as baggage charges and administrative fees, customers may begin to feel they have been taken advantage of. Try to document your key processes and procedures so your staff and suppliers know what to aim for. 7.Physical evidence: (pertains to how you, your products, or your company is presented in the market place) The physical environment where your products or services are sold and delivered can have a significant impact on how your customers experience your business. The physical environment can be the quality of the furnishings in your consulting rooms, the design of your reception area or website. Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers or a creative window display can make a big difference. Many marketing specialists are now seeing the 4Ps as too product-oriented and have adopted the 4Cs marketing mix. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two four Cs theories today. One is Lauterborns four Cs- (consumer, cost, communication, convenience), another is Shimizus four Cs- (commodity, cost, communication, channel). Pcategory C category C definition Product Consumer Products are likely to produce as consumer orientation. Price Cost reflecting the total cost of ownership. Many factors affect Cost, including but not limited to the customers cost to change or implement the new product or service and the customers cost for not selecting a competitors product or service. Promotion Communication represents a broader focus. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer. Place (Distribution) Convenience With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Robert F. Lauterborn proposed a four Cs classification in 1993[7] which is a more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing: After Koichi Shimizu proposed a four Cs classification in 1973, this was expanded to the Seven Cs Compass Model to provide a more complete picture of the nature of marketing in 1981. It attempts to explain the success or failure of a firm within a market and is somewhat analogous to Michael Porters diamond model, which tries to explain the success and failure of different countries economically. P category C category C definition Product Commodity It is not product out. The goods and services for the consumers or citizens. Price Cost There is not only producing cost and selling cost but purchasing cost and social cost. Promotion Communication Marketing communication : Not only promotion but communication is important. Communications can include advertising, sales promotion, public relations, publicity, personal selling, corporate identity. Place Promotional mix free essay sample Introduction: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brands offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or Eight Ps to address the different nature of services. Definition: The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix. To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features for example, it must look good and work well. We will write a custom essay sample on Promotional mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. 1.Product: (refers to the item actually being sold) A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. For example good will for intangible. Tangible products are those that have an independent physical  existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass-produced service is a computer operating system. The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product lines depth or by increasing the number of product lines. Marketers should consider the features and benefits you offer, your unique selling points (What makes your product/service different from everyone elses) and what potential spin-off products of services might be. Marketers should consider how to position the product, how to exploit the brand, how to exploit the companys resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies. 2.Price: (refers to the value that is put for a product/ the amount a customer pays for the product) Price is a critical part and is very important of your marketing mix as it determines the companys profit and hence, survival. Choosing the right price for your products or services will help you to maximise profits and also build strong relationships with your customers. By pricing effectively you will also avoid the serious financial consequences that can occur if you price too low (not enough profit) or too high (not enough sales). When setting a price, the marketer must be aware of the customer perceived value for the product. Your overall pricing strategy will depend on your marketing, business and lifestyle objectives. Three basic pricing strategies are: 1. market skimming pricing, The reference value (where the consumer refers to the prices of competing products) and the differential value (the consumers view of this products attributes versus the attributes of other products) must be taken into account. 3.Place: (refers to the point of sale/ refers to providing the product at a place which is convenient for consumers to access) In every industry,  catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or place strategy. Whether its a retail store, online shop or on social media place refers to the channels and locations for distributing your product, related information and support services. This is how you will position your product or service in the marketplace. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. This may include any physical store (supermarket, departmental stores) as well as virtual stores (such as ebay) on the Internet. Being in the right location can be a deciding factor in whether a customer buys from you or not. To find out where your ideal customer is buying from its worth doing some market research. 4.Promotion: (this refers to all the activities undertaken to make the product or service known to the user and trade) Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. How do you promote and market your business now (or intend to)? Regardless of how good your business is, if you don’t promote it and tell people you exist, it’s unlikely you will make many sales. Compare what your competitors do for promotion, noting what does and doesn’t work for them as well as yourself. Promotion is more than selling and advertising your business. It’s about attracting the right people to use and reuse your business. There are a number of techniques to use and they can be combined in various ways to create the most cost effective strategy for your needs. This can include online, branding, public relations and advertising. The additional elements that make up your marketing strategy are- 5.People: (the employees of the organization with whom customers come into contact) Every employee in your business (if you have them) can influence the marketing of your products and services. Knowledgeable and friendly staff can contribute to creating satisfied customers, and can provide the unique selling experience that an organisation is often seeking. If an outstanding team provides a competitive advantage, then the quality of recruitment and  training becomes essential to achieving your marketing objectives. Make sure you have processes and training in place to get the most out of your team. 6.Process: Process represents the buying experience the customer gets when they buy your product or service. For example, the way a fine bottle of wine is presented and served in a restaurant, the reaction of a business to a complaint or the speed of delivery in a fast food outlet. A poor process can undermine the other elements of the marketing mix. Budget airlines, for example, may offer very competitive headline prices, but if the final price is inflated by additional charges such as baggage charges and administrative fees, customers may begin to feel they have been taken advantage of. Try to document your key processes and procedures so your staff and suppliers know what to aim for. 7.Physical evidence: (pertains to how you, your products, or your company is presented in the market place) The physical environment where your products or services are sold and delivered can have a significant impact on how your customers experience your business. The physical environment can be the quality of the furnishings in your consulting rooms, the design of your reception area or website. Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers or a creative window display can make a big difference. Many marketing specialists are now seeing the 4Ps as too product-oriented and have adopted the 4Cs marketing mix. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two four Cs theories today. One is Lauterborns four Cs- (consumer, cost, communication, convenience), another is Shimizus four Cs- (commodity, cost, communication, channel). Communication represents a broader focus. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer. Place (Distribution) Convenience With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Robert F. Lauterborn proposed a four Cs classification in 1993[7] which is a more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing: After Koichi Shimizu proposed a four Cs classification in 1973, this was expanded to the Seven Cs Compass Model to provide a more complete picture of the nature of marketing in 1981. It attempts to explain the success or failure of a firm within a market and is somewhat analogous to Michael Porters diamond model, which tries to explain the success and failure of different countries economically. P category Promotional Mix free essay sample Explain what promotional Mix is and what each thing does. Promotion mix elements are advertising, sales promotions, public relations, personal selling, and direct marketing. Promotion mix is when a company’s promotion strategy focuses on more than one element, so the challenge is to integrate these different communication tools in an effective way. To be sure promotion mixes works with the overall marketing mix, thereby combining elements of promotion with place, price, and product to position the firm’s offering in peoples minds. Promotion mix is broken down into three parts Mass Appeals (advertising, sales promotion, and public relations), Personal Appeals (personal selling and direct marketing), and Buzz Appeals (word of mouth). Mass Appeals Advertising is nonpersonal communication from an identified sponsor using the mass media. Advertising can establish and reinforce a distinctive brand identity. That helps marketers bond with customers and boost sales. Advertising can also be very expensice, so firms must ensure that their messages are effective. We will write a custom essay sample on Promotional Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Adversiting is the highest extent of marketers control over communication. Sales promotions includes programs such as contests, coupons, or other incentives that marketers design to build intrested in or encourage purchases of a product during a specified period. Sales promotion provide retailers with incentives to support brands, and build excitement for retailers and consumers. Side effects of sales promotions is that it doesn’t focus on brand loyality, and the number of competing promotions may make it hard to break through the promotional clutter. Public relations is a communication activites that create or maintain a positive image of a firm and its products. Public relations is relatively has low cost and has high credibility. The effects on public relations is that it is a poor message control, which means it has no gurrantee that message will even reach the target. This makes it difficult to track the results. -Personal Appeals Personal selling is direct interaction between a company representative and a customer. Personal selling is direct contact with the customer and gives the salesperson the opportunity to be flexible, so they can modify the sales message to coincide with the customer’s needs. Also, personal selling can get immediate feedback from the customers. The bad effects to personal appeals is a high cost per contact with customers. Difficult to ensure consistency of message when it is delivered by many different company representatives. Direct marketing is the efforts to gain a direct response from individual consumers. Direct marking can target specific groups of potential customers with different offers. Markets can easlity measure the results, and can provide extensive information and multiple offers with a single appeal. Also, direct marketing can collect information for a company marketing database. The downfalls to direct markerting is consumers may have negative opinion of some type of direct marketing, and also, direct marketing cost more per contact than mass appeals. -Buzz Appeals- Buzz appeal is a type of promotion mix, which has the lowest extent of marketer’s control over communication. Buzz appeals is a clutter of types of promotional mix. Word-of-mouth the act of consumer creating and distributing marketing- relevant information to another consumer. Word-of-mouth marketing is an effort by an organization to affect how consumers create and distribute marketing-relevant information to another consumer. Buzz marketing is using high-profile entertainment or news to get people to talk about their brand. Viral marketing is creating entertaining or informative message designed to be passed along in an exponential fashion, often electronically or by e-mail. Guerrilla marketing is an â€Å"ambush† to consumers with promotional content in every place they are not expecting to encounter this kind of activity. Experiential marketing is marketing technique that helps to connect consumers actual interact with there brand, so they can make a more informed purchased decision. Consumer-generated media is opions, comments, and product-related stories avaiable to others consumers through digital media. Bad side effects to the buzz marketing is that activities are designed to decieve consumers, direct advertising mostly at young adults, damanges property, stealth marketing activities deliberately deceive or lie on behalf of clients, and online SPAM is used.

Legislation, a policies, a standards or codes of practice that influence provision of health service for service users Essays

Legislation, a policies, a standards or codes of practice that influence provision of health service for service users Essays Legislation, a policies, a standards or codes of practice that influence provision of health service for service users Essay Legislation, a policies, a standards or codes of practice that influence provision of health service for service users Essay There are many legislation, policies and codes of practices in the health services in England. Legislations such as the health and safety act Work Act and Data protection Act are the main and important legislations in organisations such as schools, care homes and nurseries. Under legislations there are policies these are policies can be the confidentiality policy and the anti-bullying policy however there are many more as each organisations has a different one but the confidentiality policy and anti-bullying are the ones that can be found in care homes, nurseries and schools. Codes of practices are what organisations expect their employees to follow in order to provide good care for their service users. The Health and Safety Act The health and safety at work Act 1974 also referred to as HASAWA or HSW is the main piece of legislation covering occupation health and safety in the United Kingdom. The Health and safety executive is responsible for enforcing the Act and a number of other regulations relevant to the working environment. In community schools, community special schools and voluntary-controlled schools statutory health and safety responsibilities fall on the local authority (as the employer) and on the head teacher and staff (as employees). The governing body, as the management body, should ensure that school staff and premises comply with the local authoritys (LAs) health and safety policy and practices. The governing body, having control of the premises, must take reasonable steps to make sure that the buildings, equipment and materials are safe and do not put the health of persons at risk while they are on the premises. Employees have a responsibility to make sure that they carry out their duties safely without risking themselves, the pupils or visitors. They must also cooperate with others who have duties for health and safety by carrying out instructions and reporting unsafe practices. The head teacher, who has delegated responsibility for the day-to-day management of the school, has a particular role in seeing that the governing bodys health and safety policies and procedures are carried out. Since the HASAWA was first passed additional regulations have been added to reflect change sin practice, technology and understanding. These regulations include: Reporting Of Injuries, disease and Dangerous occurrences Regulation (RIDDOR) 1995 Food Safety Act 1990 Control Of substances Hazardous to Health Regulation (COSHH) 2002 Manual Handling Operations Regulations 1992 etc Source: governornet.co.uk/cropArticle.cfm?topicAreaId=28contentId=722mode=bg Accessed on the 22nd/3/11 Policies. Every organisation has to have their own health and safety policies to state how they will operate under the legislation. The Health and Safety at Work Act 1974 state that organisations must have a health and safety policy. Most organisations also have a variety of policies linked to their regulations. These would include: Manual Handling Policy; Disposal of Body Fluids, and; First Aid Policy. Other policies are only relevant in certain setting, such as: Challenging Behaviour Policy, and; Medication Policy. Confidentiality policy The confidentiality policy plays a big role in organisations as most of their service users prefer that their personal details stay private and within that care setting. It is rare that organisations dont have a confidentiality policy as this policy is there to ensure the safety of those who attend the organisation. Organisations who their service users are children or young teenagers respect the confidentiality policy in the following ways: -Parents/carers will have ready access to files and records of their own children but not any other child. -Staff will not discuss individual children with people other than the parents/carers of that child. -Information given by parents/carers to the organisation staff will not be passed on to third parties. -Personnel issues will remain confidential to the people involved. -Any anxieties/evidence relating to a childs personal safety will be kept in a confidential file and will not be shared within the organisation except for the childs key worker and Manager. Clients Files. All clients have the right to view their files. However, no clients will have access to any information from a third party (e.g. the clients partner, children or other agencies) which is stored in their files. This is to protect the safety and confidentiality of others. However when a child is under the age of 16 years old, parents/ careers still have the right to access their files. But otherwise third party information should be stored separately within the client record. All computer records will be password protected and compliant with IT security procedures. The Care Value Base The care value base is a range of standards for health and social care. It is designed to guide the practice of professionals working in this area. This overall aim of the standards is to improve clients quality of life, by ensuring that each person gets the care that is most appropriate for them as an individual. The care value base offers guidance and sets standards in organisations. Standards and codes of practice in care homes provides clear guidance on aspects of care and management, underpinned throughout by the recognition of the right of older people to be treated as individuals, and to be treated with dignity and respect. The aim of the standards is to: * protect the interests of weak vulnerable people from possible exploitation, abuse and indifference; * ensure that providers have a clear view and understanding of what is required of them; * protect staff in carrying out their duties; * Ensure that care of quality is provided in an environment of quality. Legislations, policies improve health services by making sure that every legislation or policy that comes out benefit them and protect them in a way or another. It also way to make sure that people are safe in certain environments, that they are not being discriminated against and that organisation are encouraging equality and diversity.

Internationl Business Practice Essay Example | Topics and Well Written Essays - 2750 words

Internationl Business Practice - Essay Example The main person responsible for coining the term globalization is considered to be Theodore Levitt. With the passage of time, the phenomenon has grown at a steady rate whereby the setting under which it is held is one that focuses on the global patterns related with the sociological findings. The aspect of whether or not globalization is a newer form of western imperialism is manifested in the definition of the same word. Globalization, for that matter, is remarked as Internationalization since the nature of the two terms is on a worldwide scale more than anything else. West tries to exploit the basis of globalization which the third world countries could bring to the benefit of the developed nations. However, on the part of the two terms, the one thing common however is the fact that these have identified themselves well with the changing (and growing) trends, where most of these are credited on the shoulders of the World War II, after which there has been a resurgent rat race nonetheless. Globalization is a phenomenon and it is one that is here to stay for long. The world has become a global village due to globalization and it is a good omen if seen in the proper perspectives. In an economic zone, globalization plays a significant role at increasing trade on an interna tional front which as compared to the global economy, is much faster and ahead of its time. Globalization improves the technological infrastructures and supports in the development of the telecommunications not only on a regional scale but throughout the world, thus providing help and facilitation to the west more than anything else. With the help of globalization, the legal stance is one that focuses more on the increase in the number of different standards worldwide, which in all essence must be made use of. These include copyright laws, privacy obligations, patenting and others which somehow or the other mesh along well with the legal framework of different multinationals and institutions

Airline Deregulation Essay Example | Topics and Well Written Essays - 750 words

Airline Deregulation - Essay Example Although the different airlines were competing on different levels the major airlines Delta, American and United airlines adopted the hub- and spoke system that entailed a shift in the route structure, so as to increase their bargaining power as a supplier. The intensity of competitive rivalry Competition between airlines are increased as more and more airlines joined the market ever since.The impact of the five components consists, Entry of new airlines This made the customers enjoy low pricing from the different carriers, making customers have a variety of airlines to choose from increasing the quality of services from the airlines. The major airlines had to do product differentiation so as to keep their clientele base by opting for a method called the hub. The government had to do a distribution in the routing of the airlines so as not to affect the original Airbus so much making adjustments in who the carriers should operate to what destinations. Due to the competition that the d eregulation enforced on the airlines, the major carriers opted for this FFP’s loyalty strategy. This was a way to win the trust and loyalty of their customers and to maintain their clientele base, they were rewarding their customer's free flights, if there could frequently be flying in their bus, this strategy brought about loyalty that was necessary to keep the hub operation going. Such products were able to put the big air companies on the market, increased their customer base and ensured sustainability of their business.

Letter to state representative about Comprehensive Cancer Care Research Paper

Letter to state representative about Comprehensive Cancer Care Improvement Act of 2011 - Research Paper Example The Comprehensive Cancer Care Improvement Act of 2011 now titled as H.R. 3705 offers a comprehensive government intervention that improves on the health care services provided to survivors and their quality of life. The bill â€Å"aims to improve survivorship care throughout the cancer care continuum by supporting coverage of comprehensive cancer care planning, establishing grant programs to increase provider education of palliative care and symptom management, and investing in survivorship-related research.† I appeal to you as a health care provider and as one of the many citizens who know or is related to someone afflicted with the disease. Anyone who has been acquainted with the disease, one way or another, will attest that Cancer must be addressed to alleviate the sufferings of the patients. I believe that Comprehensive Cancer Care Improvement Act of 2011 is one way to carry out this goal. In this regard, I urge you to support the review the bill and to support its enactment by voting for its passage in the

Uk Chocolate Market Analysis Marketing Plan Marketing Essay

Uk Chocolate Market Analysis Marketing Plan Marketing Essay UK chocolate market is considered the 2nd largest market amongst the EU after Germany, with an average consumption between 4kg to 10kg per head. Not only UK is among greatest chocolate consumers in EU but also holds highest share on sales of confectionery market since 2003. Average annual growth rates in last few years in chocolate market show an increasing trend in volume sales reaching  £4.83bn, and expected to reach up to 684,000 tons till end of 2010, growing at rate of 2.4%. The changing consumer purchase patterns towards how products are produced in terms of their impact on environment and health are considered factors on which future market growth of chocolate will be depending on. For this reason the confectionery and chocolate market has started struggling due to the lobby created by healthy eating, health conscious community. The organic chocolate market is thus becoming the recent trend for consumers because of the increasing awareness of the economic and environmental concerns surrounding cocoa production. These changes are well monitored by market players whose response towards these changes is evident from entering of organic companies into chocolate market and big conventional manufacturers investments in the processing of organic chocolates. Yet, although organic chocolate markets expected to grow at exceptional growth rates, the sector is still niche market when compared to the conventional and possess very little share in the total chocolate market. Moreover, with the squeeze on disposable incomes, an increased focus on price, the buy one get one free offers have been replaced with special price, multibuy and round-pound type deals. Continuous innovations in rival sectors such as biscuits and cakes etc are offering tough challenges for chocolate market. The outlook for the market still remains positive, but chocolate brands need strong effort in terms of providing customers with high value and healthy products. The major players of Chocolate in UK market fighting neck to neck in the battle of market share are Cadbury Kraft, combined market share of around 40%, after Cadburys takeover by Kraft. Mars, market share of 15% and turnover of more than 9.6 billion pounds Nestle Kitkat, market share of 20.4% Green Blacks, market share of around 5 % in conventional and more than 90% share in organic chocolate market For the information regarding the current trends in UK chocolate market , it is evident that the focus of communities are now towards healthy eating for which they now are conscious as of what ingredients are their products made up of. Thus if a company desires to enter chocolate market in such demanding trends where customers have full range of variety to choose from the safest path to choose will be organic chocolate market. This would be safer in that sense that as trends of people are shifting from only fun and enjoyment food towards healthy safe food, soon it is expected that the conventional market leaders will also be converting existing brands to organic and natural ingredients used products. Market Segmentation, Targeting and Positioning For this section statistic data about consumer attitude towards chocolate in UK by age, sex, social grade etc is required. This data is available in Keynote market research report to which there is no access from here. However , I have tried my best to broadly describe the target segment but still as per requirement of the instructor, detailed data figures are required. The organic chocolate market is considered amongst those popular opportunities which have been derived by changing consumer trends and liking towards healthier and environmentally safer food items, specifically the focus on use of healthier and environmentally safer ingredients. Consumers driving growth According to a market research demand for organic food items including organic chocolate is spread across the social spectrum, including workers, pensioners, students and people on benefits, and accounts for almost 33% of their total spending. For the purpose of our organic chocolate segment a significant portion of worker and student class will be our main target market segment. Descriptive Data For Organic chocolate market segment, as a new entrant our target market would include working class and students. The total population of UK is divided into following age group segments: For our organic chocolate segment, we would target population ranging from year 10 to 44. This would account for almost 48% of the total population of UK , obviously the whole 48% will not be part of our target market as organic chocolate is a niche of conventional chocolate market, our working and student class will be covered in these age group description. So as an estimate organic chocolate demand can be expected from 40% of the 48% target population. Socio-demographic Description The segment aimed as target segment will be people living in North West of England. This is so as we are initially introducing our product in test market covering NW of England only. Target customers will be in age group of year 10 to approximately 44. Children below 10 are essentially not part of our target segment because it requires awareness to choose healthy food items for which reason children above year 10 are selected. The age limit selected till 44 is for the reason that above this age group most people are suffering from heart and diabetic deceases thus for them at a later stage diet or low sugar items shall be introduced. Target segment will be constituting of students and working class. Psychographic/behavioral Description Our chosen segment is people with health conscious attitudes and preference towards safe and healthy food. This segment has awareness about environmental issues also and thus do not have wild fun loving lifestyle but a graceful lifestyle with healthy and enjoyable eating patterns. Positioning The current segmentation in UK chocolate market described in view of a perceptual map is shown below: Thus we will be positioning our product in high quality depicting its healthy making nut that much high price. It will be positioned similar to milk tray shown above in figure but bit higher in quality. Product Specification and Branding Strategy There are already few very popular organic chocolate brands in UK including Green and Blacks which holds a very significant share in organic chocolate market. Thus the introduction of our organic chocolate brand needs some cutting edge or competitive advantage over others. We will introduce this difference with providing our organic chocolate lovers a variety of combinations and natural healthy flavors in our chocolate products. First of all, our brand choco naturals will be classified in three ranges targeting three set of places with different usage style. Organic chocolate bars After dinner mints items Organic chocolate gift boxes The basic composition and ingredients of all three variety of our brand will be almost same, i.e. Dark Chocolate dark bitter chocolate made from 70% organic cocoa solids, brown cane sugar, vanilla and soya lecithin Semisweet Chocolate- organic sugar, organic chocolate, organic cocoa butter, organic flavors, milk fat and soya lecithin White Chocolate- no cocoa solids, but organic cocoa butter, sugar, vanilla and milk On this basic organic composition of our brand the cutting edge would be its natural and healthy flavoring and combo mixing of white and dark chocolates. The conventional choco bars available in market have introduced all kind of variety including nuts, wafers, biscuits etc, but as our brand is providing its customers with chocolate that is good for health also we will enhance their flavor and appetite by mixing fruit chunks in our brands and good cholesterol nuts i.e. almonds and walnuts. Moreover providing combo mixing of dark and white chocolate will deliver chocolate lovers taste of two in one and with added advantage of health benefits of dark chocolate. Our products will be offered in following sizes and weights Organic chocolate bars Initially as we are introducing our brand in test market we will only supply bars in 2 sizes i.e. 50g bar and 100g bar After dinner mint items These will be offered in round balls 100 g each to popular hotels and restaurants to serve their customers as after dinner items and will be provided with fruit chunks and combo variety explained above Organic chocolate gift items For our test market this will also be provided in two sizes i.e. 1 lb and 1  ½ lb box packing As the specialty of this brand of chocolate lies in it being healthier, close to nature and for those who have high concern for health and environment , we will have high focus of packaging choco naturals_ chocolates in an environmentally friendly rappers which are biodegradable packaging and have zero waste components. Our three line of products will be properly labeled describing components and all details regarding calories, fats etc. As the brand has high insistence on being organic, the design of packaging of chocolates will show the making of chocolate from most natural and organic ingredients through its color and style creating a warm connection with those who love being close to nature, adding value for them. Developing Brand Personality As an introductory brand it is one of the most important responsibilities of us to define our brand and portraying its strengths which meet all standards set by the market. These include the consistency in taste and quality delivered etc. When developing brand identity consistent delivery of the value must match promises made to target customers. The logo, mark, theme line, and look and feel as part of choco naturals identity will create a recognition in the minds of our target customers and will make them remember choco naturals. As choco naturals_ chocolates are made from fully organic ingredients with an added combination of natural fruit chunks that enhance the product benefits, the logo will depict such closeness to nature, health and taste. Similarly the mark and theme line will deliver same identity of the product. Creating brand identity begins with having a clear idea of target customers. When a customer decides which brand they prefer to buy they have many considerations in mind including its price , quality, benefits but the final thing which eventually wins is the brands identity created in the mind of the customer. This if carefully developed, as in our case that choco naturals chocolates reflects the attributes and preferences of its target customers will make choco naturals chocolate win over other conventional brands. choco naturals chocolates will be developed as a sophisticated brand which is aimed as providing taste with health. Pricing Strategy and Price Strategy to opt: Of the many pricing strategies, for choco naturals chocolates, four strategies are of value. These are Competition based pricing Market oriented pricing Premium pricing Psychological pricing We will chose a combination of market oriented and psychological pricing. Premium pricing could also be opted but as our target market also includes students and worker class, it might create a luxury brand image which might effect the closeness we want our brand to develop with target customers. Similarly competition based pricing method would have also been a very safe strategy but for having an added value, we choose market oriented pricing which is based on analysis and research of target customers and on those prices if the effect of psychological pricing is also added it is expected to create more value for our products. Pricing objectives: Purpose of choosing this combination of pricing strategy is to provide such a price to the customers which is not too high to loose connection from target customers and not too low that can portray the brand as a low standard brand. The objective is to set such a price that can portray our target customers the essence of the organic image our brand portrays i.e. natural. In terms of sales, this strategy for pricing is expected to create a healthy market share in organic chocolate market at a good pace and constant increase in level of sales and profit. The positioning of this brand will also support this pricing strategy. Recommended Price: Organic Chocolate Bar 100g  £2.95 50g  £ 1.95 After dinner mints Pack of 4 round balls 100g each for  £6.95 Organic chocolate Gift boxes ( combo mix of dark white and multi flavored fruit chunks) 1 lb  £19.95 1  ½ lb  £ 29.95 Retail Distribution Strategy As we are introducing 3 categories in organic chocolate brand, the distribution will to 3 different type of outlets. These are: Organic Chocolate bars Large super stores and coffee and tea cafes After dinner mints Three to five star Hotels Organic Chocolate gift boxes Large super stores As initially we are introducing our brand in test market, choco naturals chocolate will be available in stores, cafes and hotels in north west of England mainly. The super stores which will sale our products include Sainburys super market Ltd, having 5 outlets in NEW Tesco, having 9 outlets in NWE Woo Sand super market, having 1 outlet in NWE ASDA Stores Ltd, having 6 stores in NWE WM Morrison supermarkets, having 6 stores in NWE The selective Hotels in which we would initially supply our after dinner mints will be some three to five star hotels with good reputations so that association of our brand with such names can deliver positive impression of our brand to the segment of our target market visiting those hotels. These include: Holiday Inn Hard Days Night Hotel Beech Mount Hotel Feathers Hotel Trout Beck Inn Hotel Park House Hotel We will be opting selective distribution strategy to make our products available to our target market. The product will not be massively available as we initially want to access response from test market and moreover the sophistication of our product might get distracted if it gets available in each and every store. Thus at start selective supermarkets, hotels and cafes will offer our products to customers so that the brand may create its image with the help of the image of the places these are available at. Our products will not be available at web based distribution sources as it initially requires to develop a status in local market and then be available at global level. Integrated Marketing Communications Strategy The integrated marketing strategy we have planned for our product is hitting the market segment in North West in selective ways. We are not going for the guerilla marketing tactics because its high quality product and market is not very wide. We have to introduce the product and usually the products in the early stages of their Product life cycle need careful tactics for marketing and advertising because profit margins are lower therefore selective media should be used instead of using the short gun approach. The main objective behind our campaign is to introduce our product and its benefits along with creating brand identity. We will focus our attention in the initial phase of the campaign to create awareness about our product in the native market (North West of England). In this phase we will tell our customers about the value we will deliver. In the second phase of our campaign we will emphasize on promotion and advertisement of our brand. First phase would help us to identify again the interested segment so in the second phase we will scrutinize and promote to our potential valuable customers. For promoting our brand we are not using all the tools of integrated marketing communication strategy which are advertising, sales promotions, direct marketing, website and public relations). We are going to use only advertising, direct marketing and we will create our website as well. For advertising we will select the print and electronic media for print media we will only advertise in best selling food journals and news-letters of Northwest. For electronic media we make a 45sec. advertisement. We will use celebrity endorsement in our advertisement. The celebrity we will use would be environmentalist and heads of NGOs promoting nature friendly products. We will air our ads on food based local channels for the middle aged women and men and music and music based and entertainment channels for youngsters slots would be prime time. We would go for cooperative advertisement. We will not go for sales promotions because its a high quality product and sales promotions would give a negative impact. For direct selling we will hire a team which would convince the customers. Our customers for after dinner mints would be owners of famous cafes and restaurants. In initial days we will use mall intercepts in large super stores and departmental stores offering organic products. Public relations is mostly done for service sector so it wont make any significant impact here but in later stages when there would be larger sales volume then we will introduce PR for our premium customers. In later stages we will also conduct seminars for creating awareness of organic food but in initial phase profit margins are too low. We would create a website for promotion but not for sale because customers are very conscious in trying a new product and for a product like chocolate it wont work at all. In maturation phase when customer response would be good we may go for online dealing. So in our IMC our focus in print media would be on chocolate bars, in electronic media it would be more on gift items. And in direct selling we would promote after dinner mints and gift items but the whole campaign would promote the brand.

Abortion Essay -- essays research papers

China - Two researchers say comprehensive new data shows that traditional family patterns in China, combined with tough population-control measures, have resulted in ``female infanticide on a grand scale'' -- close to 800,000 baby girls abandoned or killed in a single region between 1971-80 alone. G. William Skinner, an anthropologist and China specialist at the University of California-Davis, and Chinese researcher Yuan Jianhua based their conclusions on an analysis of 1990 Chinese census data. They presented their findings at the Association for Asian Studies' annual meeting last weekend in San Diego. While the phenomenon of disappearing girls isn't new, the paper by Yuan and Skinner is the first to show how location and family composition help determine infants' fate: The more rural a baby girl's surroundings, and the more sisters she had at birth, the higher her chances of not surviving. The researchers say most of the girls were abandoned or killed at birth. Chinese officials have long maintained that missing girls are adopted or raised on the sly, but Skinner said the data does not allow for concealment. Skinner and Yuan, who works for a semiofficial agency in Beijing that does population projections for the Chinese government, focused on a 1 percent census sample of China's lower Yangtze region. Located around the central metropolis of Shanghai, the area ranges from crowded coastal cities to surrounding rural communities, and had a population of 140 million in 199...

Jim Casy as a Jesus Christ Figure Essay

In John Steinbeck’s The Grapes of Wrath, Steinbeck uses several characters and situations to symbol something greater. The character, Jim Casy, is portrayed as an allegorical figure that represents Jesus Christ. Casy’s ideals and beliefs are very similar to those of Jesus Christ. Jim Casy is used to represent Jesus Christ, and to give the people going through a hard time a glimpse of hope and strength. Steinbeck portrays Jim Casy as Jesus Christ. The first notable comparison between them would be their initials. Both Jesus Christ and Jim Casy have the same initials. They also both have a strong love for humanity and saw the good in people. Jim Casy let people around him know that it shouldn’t be God that they should lean on, but on each other. In the novel, he says, â€Å"It’s love. I love people so much I’m fit to bust, sometimes. † (23) This showed that Casy wanted people to lean rely on each other. He believed that people struggling together was by far better than one person struggling alone. Both Jesus Christ and Jim Casy go to the wilderness to get their thoughts and beliefs together. Casy’s main goal was to find the meaning of â€Å"holy†. Casy tells the Joad family, â€Å"An’ I went into the wilderness like Him, without no campin’ stuff. † (81) While in the wilderness, Jim Casy realizes that holy is when mankind is united as one. He believed that every person was just one piece of a universal soul and that people could only be holy if they were united. Both Jesus Christ and Jim Casy also sacrificed themselves to protect others. Tom Joad, who already committed the crime of breaking his parole and leaving Oklahoma, knocked out a deputy. He was then instantly put in the danger of going back to prison. Jim Casy selflessly offers to take the blame and go to jail instead of Tom so that Tom would be able to lead the family. Lastly, both Jesus Christ’s and Jim Casy’s beliefs are spread after their deaths. When Jim Casy is brutally murdered, Tom Joad vows to spread Casy’s beliefs onto more people. Jesus Christ and Jim Casy share many similarities, a few being in their names, their love for humanity, their wilderness experiences, and their sacrifices. Steinbeck portrays Jim Casy as Jesus Christ in order to show that people working together will give them hope and strength. Steinbeck sends the message that people must always look towards a brighter future and stick together. He says, â€Å"But when they’re all workin’ together, not one fella for another fella, but one fella kind of harnessed to the hole shebang-that’s holy. † (81) Although the Okies were being driven off their land, Casy worked hard to get the people to work together. One of the many ways Casy reaches out to people is by taking the blame and going to jail instead of Tom. By doing so, Tom was able to carry on with his journey and guide his family as well. This gave people the incentive to start working together and relying on each other. Casy desperately wanted to give his people some hope and spirit that would allow them to look towards a brighter future. Casy says, â€Å"I gotta see them folks that’s gone out on the road. I got a feelin’ I got to see them. They gonna need help no preacher can give ‘em. † (52) Casy knew that his purpose in life was to help those people in need. Therefore, he took every opportunity he could to help. He organized a group of migrants to picket outside a peach picking camp. By working together, the migrants managed to keep reasonable wages for their work. Even though he knew the risks of going to jail if there was ever a leader, he still did not stop fighting for his people. Jim Casy fought for his people till death. His message, however, remained alive and touched the hearts of many of the Okies. Before Tom leaves his mother, he says, â€Å"But I know now a fella ain’t no good alone. † (418) This showed that Casy was successful in spreading his message. He was able to make Tom realize the importance of a community during desperate times. Though Tom was just one person, he was sure that his people would soon get his message. Steinbeck portrays Jim Casy as Jesus Christ in order to emphasize the importance of unity in a community and also to give people enough hope and strength to allow them to carry on. Jim Casy is a symbol of Jesus Christ. He is used to give his fellow people hope and strength by working together. He has several similarities with Jesus Christ in his life and even in his death. His beliefs and ideas provide hope and strength for those in need. Steinbeck used Jim Casy to give the Okies some spirit to carry on and look forward to a brighter future.

3 Types of Recommendation Letters

3 Types of Recommendation Letters A recommendation letter is a written reference that offers information about your character. Recommendation letters may include details about your personality, work ethic, community involvement, and/or academic achievements. Recommendation letters are used by many people for many different occasions. There are three basic categories or recommendation letters: academic recommendations, employment recommendations, and character recommendations. Here is an overview of each type of recommendation letter along with information on who uses them and why. Academic Recommendation Letters Academic letters of recommendation are typically used by students during the admissions process. During admissions, most schools- undergraduate and graduate alike- expect to see at least one, preferably two or three, recommendation letters for each applicant. Recommendation letters provide admission committees with information that may or may not be found in a college application, including academic and work achievements, character references, and personal details. Students might request recommendations from former teachers, principals, deans, coaches, and other education professionals who are familiar with the students academic experience or extracurricular achievements. Other recommenders may include employers, community leaders, or mentors. Employment Recommendations Letters of recommendation for employment and career references are a major tool of individuals who are trying to get a new job. Recommendations can be put on a website, sent in with a resume, supplied when an application is filled out, used as part of a portfolio, or handed out during employment interviews. Most employers ask job candidates for at least three career references. Therefore, its a good idea for job seekers to have at least three recommendation letters on hand. Generally, employment recommendation letters include information about employment history, job performance, work ethic, and personal accomplishments. The letters are usually written by former (or current employers) or a direct supervisor. Coworkers are also acceptable, but not as desirable as employers or supervisors. Job applicants who do not have enough formal work experience to secure recommendations from an employer or supervisor should seek recommendations from community or volunteer organizations. Academic mentors are also an option. Character References Character recommendations or character references are often used for housing accommodations, legal situations, child adoption, and other similar situations where understanding a persons character is important. Almost everyone needs this type of recommendation letter at some point in their life. These recommendation letters are often written by former employers, landlords, business associates, neighbors, doctors, acquaintances, etc. The most appropriate person varies depending on what the letter of recommendation will be used for. Asking For a Recommendation Letter You should never wait until the last minute to get a recommendation letter. It is important to give your letter writers time to craft a useful letter that will make the right impression. Start seeking academic recommendations at least two months before you need them. Employment recommendations can be collected throughout your work life. Before you leave a job, ask your employer or supervisor for a recommendation. You should try to get a recommendation from every supervisor you have worked for. You should also get recommendation letters from landlords, people you pay money to, and people you do business with so that you have character references on hand should you ever need them.